marketing expenditure. Although promotional activity is modelled as purely wasteful competition among firms for attention, it … are consistent with empirical evidence. First, if firms incur higher sunk costs for marketing, concentration and firm … become excessive, whereas being inefficiently low in the benchmark case without marketing. This has non-trivial consequences …

(of illness), but rely on information to prescribe the correct drug. Drug information is conveyed by marketing (detailing … DTCA if detailing competition is not too fierce, which is true if investing in detailing is sufficiently costly. Otherwise …

a larger share of the patent rent is spent on marketing, relative to R&D. …

incorporated. We find that tougher competition between the JV partners may actually increase channel profit under such a scheme. We …

This paper sheds light on an empirical controversy about the effect of competition on price discrimination. We … shows that whether competition has a positive or negative effect on price dispersion depends on the level of demand …

This paper investigates competition between health insurance companies under different financing regulations. We … consider two alternatives advanced in recent German health care reform discussions: competition by contribution rates (health … contributions) and by fees (health premia). We find that contribution rate competition yields lower company profits and higher …

of winning and losing in a competition on the willingness to seek further challenges. Participants in a lab experiment … compete in two-person tournaments and are then informed of their score and the outcome of the competition. Conditional on the …