Belleflamme, Paul; Peitz, Martin - CESifo - 2009
the market. Suppose that a higher investment level makes the realization of high quality more likely. Then, if consumers … distribution of high and low quality that may be put on the market. We uncover two effects that may lead the firm to overinvest in … quality compared to a market with full information: first, an adverse selection effect according to which a sufficiently large …