attention, thereby triggering wasteful advertising, and it may divert purchases to imported goods at an inefficient scale …. Wasteful advertising provides scope for policy intervention in the form of an advertising tax. However, the tax instrument … cannot eliminate inefficient diversion of consumer purchases to imports. Therefore, even under an optimal advertising tax …

This paper analyzes persuasive advertising and pricing in oligopoly if firms sell differentiated products and consumers … that the demand-enhancing effect of persuasive advertising varies across consumers and increases in the average degree of … conformity. In equilibrium, both quality and cost leaders choose higher advertising intensities and charge higher prices than …

between social group size and fundraising outcomes: (i) a positive relationship between group size and the total number of …

experiment where the outcome of referrals is examined. To what extent do unemployed individuals actually apply for the jobs they … probability of leaving unemployment? The experiment indicates that a relatively large fraction (one third) of the referrals do not …

We report results of an experiment on prices and demand in a fantasy-based virtual world. A virtual world is a …

. To further explore this channel, we design a randomized survey experiment, in which 1500 Italian women aged 20 to 40 are …

Economists have emphasized the role of dissipative advertising and price as signals of quality. Most works, however …&D efforts and therefore are both uncertain. I characterize the optimal separating marketing mix (price and advertising) when …), advertising appears to be necessary together with price to signal quality. Equilibrium profits depend on cost but not on quality …