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Managing a borderless value chain : the case of Symbian and Intel
Low, Brian; Johnston, Wesley J.; New Priorities and … - University of Western Sydney; Georgia State University; … - 2004
Overview of Value Chain Analysis: Exchange between firms is central to the study of business ? to ? business marketing … advantages, in turn creating a basis for differentiation. Activities performed may be product design, sales and marketing …
Persistent link: https://www.econbiz.de/10009482204
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Assortment factors and category performance: an empirical investigation of Australian organic retailing
Tan, Lay Peng, Marketing, Australian School of … - 2008
The broad objective of this study is to examine how assortment factors and category performance are related within the context of specialty retailing. This study formulates two clusters of research questions. The first cluster of research questions focuses on product assortment in general, for...
Persistent link: https://www.econbiz.de/10009484254
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The effect of preannouncements and announcements on the value of the firm.
Koku, Paul Sergius.; Newark. - Rutgers The State University of New Jersey
marketing and financing decisions by linking its decisions to float new equity or debt with the timing of new product … marketing and financing decisions by linking its decisions to float new equity or debt with the timing of new product …
Persistent link: https://www.econbiz.de/10009431629