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The impact of organizational context on marketing knowledge acquisition in IJVs
Evangelista, Felicitas; Le, Nguyen Hau - University of Western Sydney; Ho Chi Minh City …; … - 2007
This paper focuses on the effects of organizational context on the acquisition of tacit and explicit marketing know … have different effects on the acquisition of tacit and explicit marketing know-how from foreign partners in an IJV. The … effects of acquired marketing know-how on marketing outcomes. …
Persistent link: https://www.econbiz.de/10009482016
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Assortment factors and category performance: an empirical investigation of Australian organic retailing
Tan, Lay Peng, Marketing, Australian School of … - 2008
The broad objective of this study is to examine how assortment factors and category performance are related within the context of specialty retailing. This study formulates two clusters of research questions. The first cluster of research questions focuses on product assortment in general, for...
Persistent link: https://www.econbiz.de/10009484254
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The effect of preannouncements and announcements on the value of the firm.
Koku, Paul Sergius.; Newark. - Rutgers The State University of New Jersey
marketing and financing decisions by linking its decisions to float new equity or debt with the timing of new product … marketing and financing decisions by linking its decisions to float new equity or debt with the timing of new product …
Persistent link: https://www.econbiz.de/10009431629