Narrow search
Showing 1 - 3 of 3
Cover Image
Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
Cover Image
Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
Leenheer, Jorna; Bijmolt, Tammo H. A.; Heerde, Harald J. van - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692507
Cover Image
Extending dynamic segementation with lead generation : a latent class Markov analysis
Paas, Leonard J. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001871423