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A behavioral model of consumption patterns : the effects of cognitive dissonance and conformity
Nir, A.
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2004
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002080023
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Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A.
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
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