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Complexity and accuracy in consumer choice : the double benefits of being the consistently better
brand
Conlon, Bernard
(
contributor
); …
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2001
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001612906
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Is 3/4 od the sales promotion bump due to
brand
switching? : No it is 1/3.
Heerde, Harald J. van
(
contributor
); …
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2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
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