//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Center for Economic Research <Tilburg>"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Building Brands
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
2
Theory
2
Brand
1
Confidence
1
Demand
1
Markenartikel
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Nachfrage
1
Sales promotion
1
Verkaufsförderung
1
Vertrauen
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
2
Author
All
Heerde, Harald J. van
2
Bijmolt, Tammo H. A.
1
Gupta, Sachin
1
Leenheer, Jorna
1
Smidts, Ale
1
Wittink, Dick R.
1
Institution
All
Center for Economic Research <Tilburg>
School of Management, Yale University
3
Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
2
NET Institute
2
Departamento de Economía de la Empresa, Universidad Carlos III de Madrid
1
Duke University
1
Published in...
All
Discussion paper / Center for Economic Research, Tilburg University
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
;
Heerde, Harald J. van
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692507
Saved in:
2
Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.
Heerde, Harald J. van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->