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. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV …We analyse the rivalry between two TV-channels competing both on the market for audience and the market for advertising …
Persistent link: https://www.econbiz.de/10005634073
I develop a model of stochastic costly signaling in the presence of exogenous imperfect information, and study whether equilibrium signaling decreases ('information substitutes') or increases ('information complements') if the accuracy of exogenous information increases. A stochastic pure costly...
Persistent link: https://www.econbiz.de/10010927722
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In this paper we consider a two-stage duopoly game where firms first decide whether to invest in advertising and then … compete in prices. Advertising has two effects: a market enlargement for both firms and a predatory gain for the investing … investment in advertising and that strong product substitutability may induce a coordination problem. …
Persistent link: https://www.econbiz.de/10005008546
The present note first provides an alternative formulation of the Cancian, Bills and Bergström (1995)- problem which discards the non-existence difficulty and consequently allows to consider some extensions of the TV-newscast scheduling game. The extension we consider consists in assuming that...
Persistent link: https://www.econbiz.de/10005008577
We analyze the competition between two newspapers in a vertical differentiation model where the qualities of the … journals are determined endogenously in the first stage of the game. We show that when the advertising revenues per reader …
Persistent link: https://www.econbiz.de/10005042918
advertising receipts. We show that this induces the editors of the newspapers to moderate the political message they display to …
Persistent link: https://www.econbiz.de/10005634020
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Competitive aggressiveness is analyzed in a simple spatial competition model, where each one of two firms supplies two … controlled by each firm through its manager hiring decision, in a preliminary stage of a delegation game. When competition is … effect on profitability of more intense competition. …
Persistent link: https://www.econbiz.de/10010927732