Aubert, Benoit A.; Dewit, Olivier; Roy, Marie-Christine - Centre Interuniversitaire de Recherche en Analyse des … - 2001
slowing down this growth is the lack of trust of potential customers. So, as transactions through the internet develop and … mature, success will largely be dependent on gaining and0501ntaining this trust. It has been suggested that the quality of … the user interface of the Web site is a determinant of the initial establishment of trust. In this article, we describe a …