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In this paper, we investigate the distribution strategy of a software publisher. The user adoption context is characterized by uncertainty about quality (experience good)and heterogeneous piracy costs. Users can purchase or get unauthorized/illegal copies (digital piracy) of the software during...
Persistent link: https://www.econbiz.de/10010969000
To distribute software, commercial vendors of proprietary software have the opportunity to use some dual licensing (DL) strategy i.e. to provide their software under two different licensing terms (proprietary and open source). We investigate the relevance and impacts of this distribution...
Persistent link: https://www.econbiz.de/10011167022