Showing 1 - 10 of 283
Persistent link: https://www.econbiz.de/10013422996
Persistent link: https://www.econbiz.de/10013423069
The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are...
Persistent link: https://www.econbiz.de/10001789503
Persistent link: https://www.econbiz.de/10013277621
Persistent link: https://www.econbiz.de/10000886175
Persistent link: https://www.econbiz.de/10000897991