Kiridena, Senevi; Fitzgerald, Anneke - University of Western Sydney; University of Western Sydney; … - 2006
This paper explores qualitative research in general and the case study approach in particular as used in Operations … Management (OM) theory-building research. It discusses the relative strengths and weaknesses of qualitative approaches used in OM … research as against their quantitative counterparts while arguing for the specific strengths and suitability of multiple case …