overall satisfaction positively influences customers’ loyalty. Loyalty is also positively influenced by prices, whereas … negatively by an unsafe perception. Finally, loyalty positively effects both the probability of return as land tourists and to …

and loyalty) is used and a structural equation model is estimated as a confirmatory tool of the hypothetical model. The … experience and learn new things. Loyalty also positively influences the probability to return to the MART and recommend to … friends and family. However, visit the city or the region of Trentino has no impact on satisfaction and loyalty to the MART …