Coastal regions involve a set of interactions between tourists and residents, which implies that management and marketing strategies should take into account both stakeholders. Indeed, one of the greatest challenges of destination management organizations is to understand that they serve not...

This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by accounting for unobserved heterogeneity. In particular, it intends to identify segments of Higher Education Institutions’ consumers based on the structural model estimates of the...

Marketing has been increasing its focus on the role of the five human senses in consumer behaviour, since research under the experiential paradigm has pointed to multisensory stimuli as intensifiers of consumers’ experiences, such as tourist experiences. Whereas previous studies in tourism...

Sports events have been used to promote host communities in the global marketplace. A model of strategic leveraging of sport events was created by Chalip (2004), where one of the strategic goals is to “enhance host´s destination image”. This paper presents the findings of a research related...

The destination is the basic unit of analysis and management action, and yet it is recognisably the most difficult unit to manage and market. As global competition increases and consumers become more skilled and empowered, destinations striving for survival and competitiveness in the marketplace...