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~institution:"Chambre de commerce et d'industrie de Paris"
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Brennpunkt Markenführung - ges...
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Czellar, Sandor
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Chambre de commerce et d'industrie de Paris
Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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National Bureau of Economic Research
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Information Resources Management Association
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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NetLibrary, Inc
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Springer Gabler <Firma>
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Springer International Publishing
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Books on Demand GmbH <Norderstedt>
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Campus Verlag
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Fachhochschule Reutlingen / European School of Business
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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IGI Global
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Institut für Handelsmanagement <Münster (Westf)>
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Marketing zwischen Theorie und Praxis e.V. / Alumni
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Springer-Verlag GmbH
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UVK Verlagsgesellschaft mbH
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Bundesvereinigung City- und Stadtmarketing Deutschland
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Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
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Gottfried Wilhelm Leibniz Universität Hannover
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Hochschule Niederrhein
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Institut für Gewerblichen Rechtsschutz <Zürich>
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Institut für Markt- und Distributionsforschung <Köln>
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ECONIS (ZBW)
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
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2008
Persistent link: https://www.econbiz.de/10003749007
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
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1994
Persistent link: https://www.econbiz.de/10000909454
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