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~institution:"Chambre de commerce et d'industrie de Paris"
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Estimating Brand Equity from A...
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Czellar, Sandor
1
Haller, Axel
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Luna, David
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Chambre de commerce et d'industrie de Paris
Springer Fachmedien Wiesbaden
45
National Bureau of Economic Research
33
Université Paris-Dauphine (Paris IX)
30
Markenverband
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
11
Gesellschaft zur Erforschung des Markenwesens
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Université Paris-Dauphine
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Verlag Dr. Kovač
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NetLibrary, Inc
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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International Institute of Social and Economic Sciences
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Lithuanian University of Agriculture
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Siauliai University
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ToKnowPress
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Vytautas Magnus University
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Books on Demand GmbH <Norderstedt>
4
Europäische Kommission
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Europäische Kommission / Generaldirektion Umwelt
4
Fördergesellschaft Marketing an der Universität Augsburg
4
HEC Paris (École des Hautes Études Commerciales)
4
ISM University of Management and Economics
4
OECD
4
United States Trademark Association
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
European University Institute / Department of Economics
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Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Friedrich-Schiller-Universität Jena
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HAL
3
IGI Global
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Institut de Préparation à l'Administration et à la Gestion (IPAG)
3
Nomos Verlagsgesellschaft
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
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World Bank Group
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Les cahiers de recherche / HEC Paris
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ECONIS (ZBW)
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Accounting for brands : a comparison between IASC, France and Germany
Stolowy, Hervé
;
Haller, Axel
-
1996
Persistent link: https://www.econbiz.de/10000938040
Saved in:
2
Separating the long and short-term effects of advertising repetition on
brand
name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
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3
Whence
brand
evaluations? : Investigating the relevance of personal and extrapersonal associations in
brand
attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
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