Recently there is much interest among horticultural producers concerning the marketing of organically- and locally- produced food. Here we developed a consumer survey that asked respondents to choose an applesauce product from a list of products differentiated by price and four attributes. The...

This publication reviews the key elements needed for successful formation and development of new cooperative businesses. The motivation for and process of forming cooperatives are discussed. Six phases of cooperative formation are presented including: 1) identifying the opportunity, 2) building...

The way in which produce companies do business has changed quite dramatically from a decade ago. Documenting many of these changes is the objective of this report. The report is the third in a series of annual research projects conducted by The Food Industry Management Program at Cornell...

IN THE MID TO LATE 1980S, as computer networks grew and online services were developing, companies including supermarkets started to view home shopping as an exciting, new competitive venture. Now, food retailers are struggling with the possibility of providing a home shopping or consumer direct...

This study investigates the standard procurement and merchandising practices of wholesale and retail supermarket dairy buyers in New York State. Although much anecdotal and trade information exists regarding how wholesale/retail buyers make decisions, their standard operating practices have not...

Over the past several decades, the fresh fruit and vegetable industry has been one of the most dynamic sectors in the U. S. food system. Consumer demand has soared to record levels and both suppliers and distributors have responded with impressive new programs, products and technologies. The...

For at least a decade, supermarket operators have turned increasingly to fresh foods for the strategic direction of their business by remodeling existing stores and building new stores to feature and emphasize produce, the delicatessen, the bakery, and other perishable departments. These...