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, income, and advertising. Advertising effects are statistically significant, but modest. The question ofwhether milk … advertising is profitable when demand interrelationships are taken into account must await additional research. …
Persistent link: https://www.econbiz.de/10010921532
them come from the household heterogeneity in preferences. Results also show that advertising increases the purchase …
Persistent link: https://www.econbiz.de/10010921534
We investigate consumer response to various types of advertising for fruits and vegetables—a food category which health … commodity-specific (widely used in the United States) advertising campaigns for various fruits and vegetables is empirically … measured. We show that broad-based advertising effects far exceed those of the commodity-specific advertising and discuss the …
Persistent link: https://www.econbiz.de/10011070515
Generic promotion and advertising activities have traditionally been used to promote individual agricultural … effects of advertising. Econometric results indicate that commodity-specific promotional efforts may be less effective at … significant clockwise rotational effect on the demand for fruits and vegetables. Broad-based advertising does have a direct effect …
Persistent link: https://www.econbiz.de/10011070532