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~institution:"Chartered Institute of Marketing"
~institution:"J. L. Kellogg Graduate School of Management"
~source:"econis"
~subject:"USA"
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H. J. Heinz Company <Pittsburgh, Pa.>
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Integrated
marketing
communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
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2
The CIM handbook of strategic
marketing
Egan, Colin
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000630072
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3
Kellogg on
marketing
Iacobucci, Dawn
(
ed.
)
-
J. L. Kellogg Graduate School of Management
-
2001
Persistent link: https://www.econbiz.de/10001528801
Saved in:
4
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
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