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~institution:"Chartered Institute of Marketing"
~institution:"Walter de Gruyter GmbH & Co. KG"
~source:"econis"
~type_genre:"Textbook"
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Walter de Gruyter GmbH & Co. KG
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ECONIS (ZBW)
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The roots and uses of
marketing
knowledge : a critical inquiry into the theory and practice of
marketing
Smith, Terry
-
2020
Persistent link: https://www.econbiz.de/10012035479
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2
Marketing
fundamentals : the official CIM coursebook
Chartered Institute of Marketing
-
London : Routledge, Taylor & Francis Group
;
früher: …
-
Nachgewiesen 1994/95(1994) - 2007/08(2017); damit …
Persistent link: https://www.econbiz.de/10011780024
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