about the nature of their financial decision making which is taking place within the marketing systems that are operating in … marketing flows linking system participants? (Layton 2007 P 239) are considered in terms of the implications for the impact on … communities. Understanding consumers and their behaviour is at the core of marketing yet much of what we know has been derived …

, that of marketing and management, and presents four key findings (a) that firm innovation and firm market orientation are …

The purpose of the study is to investigate marketing to the Bottom of Pyramid (BOP) in Zimbabwe. This is a market which … be jointly investigated in order to get a better understanding of marketing to the BOP. Traditionally the focus of … business marketing has been on identifying and serving markets that have consumers with a capacity to consume and pay a …

strategy, marketing mix: product, price, distribution, promotion. Object of research – JSC „Žemaitijos pienas“ . Object of …SUMMARY Ingrida REMĖZIENĖ Strategic marketing decissions in JSC „Žemaitijos pienas“ Postgraduate final study, 72 pages …, 37 pictures, 5 tables, 42 sources of literature, 6 appendixes, Lithuanian language. KEY WORDS : marketing, marketing …

: distribution, distribution chain, distributional tools, distribution strategies, wholesale, sale process, sale strategies. The …“ possible ways to improve its distribution of foodstuffs. The tasks are as follows: 1. To study theoretical principles of the …. To do an analysis on the company‘s distribution chain services as well as to offer ways to improve it. 4. To make a …

food products Research aim – to present marketing decisions stimulating purchase of ecological products. Tasks: 1.To … analyze outward and inward factors impact on consumer behavior. 2.To identify marketing tools influence on consumer behavior … identify factors impact of purchase of ecological food products. 5.To recommend marketing decisions stimulating purchase of …