The purpose of this paper is to establish the importance and approaches in securing an organization's legitimacy from the network community of customers, suppliers and manufacturers, including private investors and state-owned institutions when marketing their products. The paper presents an...

The Internet creates opportunities for firms to leverage information technology to expand markets, increase efficiencies and raise profits. Users benefit through expanding their global search capacity for information and experiences. However, rapid expansion and increased complexity have created...

In pursuing sustainable competetive advantage, firms undertake a range of strategic initiatives such as innovation, customer relationship management, entering new markets overseas, and competetive actions within current marketplaces. Studies that examine these initiatives generally investigate...

In pursuing sustainable competitive advantage, firms undertake a range of strategic initiatives such as innovation, customer relationship management, entering new markets overseas, and competitive actions within current marketplaces. Studies that examine these initiatives generally study the...

This paper develops a conceptual framework to examine the factors impacting on the adoption of Radio Frequency Identification (RFID) and its impact on retail supply chain performance. RFID has been applied successfully in closed systems for some time. However, recent technology improvements and...

As small films have limited resources, they cannot out-muscle larger competitors, so they have to do something different - be innovative and leverage know-how and collaborate with others to increase the scale and scope of what they can offer to be globally competitive. This paper describes an...

According to the Howard government and some 'small business' organisations, the changes made to Australian industrial relations arrangements by the 2005 'Work Choices' Act will be of particular importance to small and medium sized establishments (SMEs). Specifically, the dilution of the...