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In pursuing sustainable competetive advantage, firms undertake a range of strategic initiatives such as innovation, customer relationship management, entering new markets overseas, and competetive actions within current marketplaces. Studies that examine these initiatives generally investigate...
Persistent link: https://www.econbiz.de/10009481904
This paper outlines the details of an innovative postgraduate program, Master of Business (ERP), incorporating SAP R/3 System and related products that was introduced at the University of Western Sydney, NSW, Australia, in 1999. The program aims to develop integrative enterprise skills in a...
Persistent link: https://www.econbiz.de/10009481977