Showing 1 - 10 of 10
Persistent link: https://www.econbiz.de/10000888759
Persistent link: https://www.econbiz.de/10001634752
Persistent link: https://www.econbiz.de/10001761917
Persistent link: https://www.econbiz.de/10001869167
The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are...
Persistent link: https://www.econbiz.de/10001789503
Persistent link: https://www.econbiz.de/10001655406
Persistent link: https://www.econbiz.de/10012056547
Persistent link: https://www.econbiz.de/10013277621