van der Lans, van der Lans, R.J.A.; Cote, Cote, J.A.; … - Erasmus Research Institute of Management (ERIM), … - 2008
The universality of design perception and response is tested using data collected from ten countries: Argentina … to logo design dimensions: the West, Asia, and Russia. The dimensions underlying design are found to be similar across … countries, suggesting that elaborateness, naturalness, and harmony are universal design dimensions. Responses (affect, shared …