Yu, Xiaohua; Zeng, Yinchu; Liu, Yuanyuan - Courant Research Centre PEG - 2011
customers from 25 supermarkets in Beijing, this paper studies the consumer attitude towards food preservatives and attempts to … important for the willingness to pay (WTP) for “preservative-free food” in Beijing. In particular, food price and consumer … study indicates that consumers in Beijing are willing to pay a very high premium for preservative-free food —62% for …