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Private labels (or own-brand products) play a prominent role for consumers in their perception of retailers' reputation. In a model where products are experience goods, a retailer has the opportunity to introduce his own store brand, or to sell a branded product. However, the retailer does only...
Persistent link: https://www.econbiz.de/10005827743
We analyse vertical contracts between manufacturers and a common retailer in a channel including the uptstream input market. The oligopsonistic behavior of manufacturers on the ustream market provides a new explanation for predatory accomodation. With two-parts tariff, we show that joint profit...
Persistent link: https://www.econbiz.de/10005612437
The analysis of the allocation of market power between producers and retailers can not be dissociated from possible switch between brands within store or between stores within brand. The product line differentiation between retailers may then be the result from this allocation of market power...
Persistent link: https://www.econbiz.de/10005272769