Stühmeier, Torben; Wenzel, Tobias - Düsseldorf Institute for Competition Economics (DICE), … - 2012
Television advertising levels in Europe are regulated according to the Audiovisual Service Media Directive where member … advertising cap, regulation can be profit-increasing for both channels. If the public broadcaster is more strictly regulated, this … may benefit the commercial rival if higher revenues in the advertising market outweigh the loss in viewership. …