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Internal Marketing Orientation in Cultural Change Management for Organisation Development
Várnai, Sarolta; Fojtik, János - Keleti Károly Gazdasági Kar, Óbudai Egyetem
Non-Profit-Organizations of the Third Sector have lately gained an increasing importance both in scientific research and as far as their economical weight is concerned. Adapting the concept of the Balanced Scorecard for those organizations, their particularities need to be determined and based...
Persistent link: https://www.econbiz.de/10005704219
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Integral Management: Adaptationsmöglichkeiten und Modifikationserfordnerisse des Balanced-Scorecard-Konzeptes bei der Anwendung in Non-Profit-Organisationen
Pfeffer, Markus; Martin, Thomas A. - Keleti Károly Gazdasági Kar, Óbudai Egyetem
Non-Profit-Organizations of the Third Sector have lately gained an increasing importance both in scientific research and as far as their economical weight is concerned. Adapting the concept of the Balanced Scorecard for those organizations, their particularities need to be determined and based...
Persistent link: https://www.econbiz.de/10005764522