finanztheoretische Sicht der Unternehmensbewertung vergleichend gegenüber. Beide Perspektiven dienen jeweils schwerpunktmäßig … Oberbegriff der finanzwirtschaftlichen Unternehmensbewertung zusammengeführt. Die 4., vollständig überarbeite und erweiterte …

Research Agenda provides conceptual, quantitative and qualitative insights into: pre-merger uncertainty, executive decision …

. Although the topic of entrepreneurial decision making is broad, in doing so, he reveals the mechanisms that come into play … during the entrepreneurial decision-making process. Scholars of entrepreneurship and organizational behavior will find this … collection an essential resource for understanding how decision making is achieved in entrepreneurial settings …

the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the … role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …