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~institution:"De Gruyter Oldenbourg"
~institution:"Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion"
~institution:"Nomos Verlagsgesellschaft"
~person:"Fehse, Kai"
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Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
Nomos Verlagsgesellschaft
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Neurokommunikation : Werbewirkung im Zeitalter von Social Media und neuer Erkenntnisse der Hirnforschung
Fehse, Kai
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2018
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2. Auflage
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