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~institution:"De Gruyter Oldenbourg"
~language:"deu"
~language:"lit"
~subject:"Dienstleistungsinnovation"
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Marketing: an introductory tex...
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Innovationsmanagement in der Hotellerie : Innovationsforschung von touristischen Dienstleistungen in Vertrieb und
Marketing
Schreyer, Markus
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2017
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