"After 1945, BMW began its steady rise to become a global corporation. Based on source materials and her personal expertise, Annika Biss describes BMW's internationalization strategies and places them in a larger historical context. She thus illuminates BMW's international marketing history,...

In the 1960s and 1970s, oil supplies were a source of international political conflict. Major oil companies, such as Exxon, Shell, and BP were key actors in this conflict. With their vertical, multinational structures, they dominated production and trade. The study examines their strategies and...

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to...

Die Sicherung einer ökologisch und sozial nachhaltigen Energieversorgung für die Volkswirtschaften Europas sowie die damit verbundenen Herausforderungen – dieses für Politik, Wirtschaft und Verwaltung gleichermaßen relevante Thema beschäftigt nationale Regierungen, die Institutionen der...

Boom - Crisis - Heritage, these terms aptly outline the history of global coal mining after 1945. The essays collected in this volume explore this history with different emphases and questions. The range of topics also reflects this broad approach. The first section contains contributions on...