Frontmatter -- Foreword: Ethical Approaches to Marketing – Positive Contributions to Society -- Introduction -- Contents -- 1 Apathy in the UK? The New Lifestyle Political Activism of Ethical Consumerism -- 2 The Usefulness of the Social Identity Approach to Social Marketing -- 3 Social...

Civil society has become a subject of frequent discussion. It is called upon to protect democracy, stimulate political life, and help to solve many of the world’s problems, while at the same time also providing tangible services. But what truly lies behind this term? This Handbook discusses...