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This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to...
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Modal Economics -- 4 The Evolution of Liberalism, the Market Economy and the State in the Context of Globalization -- 5 The … Globalization: A Political-Economic Perspective -- 18 Intercultural Communication in Multinational Organizations: An Indo …
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