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~institution:"De Gruyter Oldenbourg"
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Brand-extended self-construal
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Markenmanagement : Lehrbuch der professionellen Markenführung
Runia, Peter
;
Wahl, Frank
-
2022
wird. Insbesondere werden die Kernbegriffe Markenidentität, Markenpositionierung und
Markenimage
in einen klaren …
Persistent link: https://www.econbiz.de/10014550617
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2
Strategic retail management and
brand
management : trends, tactics, and examples
Berger-Grabner, Doris
-
2021
market, are explained. Furthermore, this book builds on the major topic strategic
brand
management and branding decisions in …
Persistent link: https://www.econbiz.de/10014550442
Saved in:
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Markenmanagement : Lehrbuch der professionellen Markenführung
Runia, Peter
;
Wahl, Frank
-
2022
Persistent link: https://www.econbiz.de/10011555231
Saved in:
4
Strategic retail management and
brand
management : trends, tactics, and examples
Berger-Grabner, Doris
-
2021
Persistent link: https://www.econbiz.de/10011648946
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