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Religionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie Konfession und Religiosität von Verbrauchern deren Konsumverhalten systematisch beeinflusst. So ist Buddhisten der Ruf einer Einkaufsstätte noch wichtiger als deren...

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Ethical approaches to marketing : positive contributions to society

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society offering a number of emotional and motivational topics written by world leading academics, bringing together the great …Frontmatter -- Foreword: Ethical Approaches to Marketing – Positive Contributions to Society -- Introduction … positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their …

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In the 1960s and 1970s, oil supplies were a source of international political conflict. Major oil companies, such as Exxon, Shell, and BP were key actors in this conflict. With their vertical, multinational structures, they dominated production and trade. The study examines their strategies and...

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