Grifell-Tatjé, Emili; Marquès-Gou, Pilar - Departament d'Empresa, Facultat d'Economia i Empresa - 2002
This paper proposes a two-dimensional Strategic Performance Measure (SPM) to evaluate the achievement of sustained superior performance. This proposal builds primarily on the fact that, under the strategic management perspective, a firm's prevalent objective is the pursuit of sustained superior...