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Motivational Factors that influence the Acceptance of Microblogging Social Networks: The µBAM Model
Rejón-Guardia, Francisco; Sánchez-Fernández, Juán; … - Departamento de Teoría e Historia Económica, Facultad … - 2011
sessions. The findings demonstrated that the extended TAM model (with subjective norms and social images constructs) is …
Persistent link: https://www.econbiz.de/10010547990