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competition. Where firms have some market power, as in the market for information goods, we expect discriminatory pricing to … become the norm. Apart from posted prices, the internet has extended the use of auctions, even to relatively low-value goods … well as economic efficiency, and may emerge as the principal pricing method for a large number of goods and services. …
Persistent link: https://www.econbiz.de/10005134996
The Internet continues to evolve as it reaches out to a wider user population. The recent introduction of user …-friendly navigation and retrieval tools for the World Wide Web has triggered an unprecedented level of interest in the Internet among the … needed in the control mechanisms used to allocate usage of Internet resources. In this paper, we argue that a feedback signal …
Persistent link: https://www.econbiz.de/10005135089
series methodology to provide a more detailed picture of marketing competition in relation to competitive market structure … effects of marketing variables on sales between brands existed even between differents submarkets. second, it was found that … quaklity brands while the reverse was not true, supporting the theory of asymmetric switching or sales effects of marketing …
Persistent link: https://www.econbiz.de/10005135022
The present paper develops a basic framework for evaluating and optimizing profits in a business operation. In developing a business we are often faced with an infinity of choices ranging from what products or services to sell and what customers to target to how to structure and manage the...
Persistent link: https://www.econbiz.de/10005561773
The current overview of bundling theory is combined with author's experiences of its practical application into several step-by-step guidelines. These models consist of the whole process of the construction and performance appraisal of product bundles in retail banking sector and show how the...
Persistent link: https://www.econbiz.de/10005134983
Clearinghouse models of online pricing---such as Varian (1980), Rosenthal (1980), Narasimhan (1988), and Baye …
Persistent link: https://www.econbiz.de/10005561794