This document presents a research method to analyze the access of small and medium farmers to the supermarket market, and the effect of such access on the producers' decisions and net incomes. The method was developed for and used in a study carried out in 2004 in three Central American countries.

Based on a survey of 145 tomato farmers and interviews with supermarket chains, NGOs, wholesalers, and farmer organizations in 2004, this paper examines the determinants and effects of farmers' participation in supermarket channels, with and without assistance from NGOs in "business linkage"...

The paper shows that in a comparison between supermarket channels (working via dedicated wholesalers) and traditional channels, farmers selling to supermarkets tend to be in the upper-end of the "small farmer" category (whereas the traditional-channel growers are in the smaller end), have more...

This paper analyzes the participation of small farmers in the fresh fruit and vegetable supply systems of supermarkets in Mexico, using the case of small-scale guava farmers in the state of Michoacán. Three findings emerge. (1) The most important determinant of access of these farmers to more...