US ready-to-eat breakfast cereals entered the Chinese market in the mid-1990s. In the past years, this all-American food has been generating business losses. Such underperformance calls for prompt strategic modification by the cereal investors. This study focuses on foreign entry strategy and...

Wheat consumption in Sub-Saharan Africa (SSA) is increasing rapidly, faster than any other major food grain. Between 2000 and 2009, per capita wheat consumption in SSA increased at a rate of 0.35 kilogram (kg)/year, outpacing maize and rice. Total wheat consumption increased by nearly 650,000...

Food legumes play an important and diverse role in the farming systems and in the diets of poor people around the world. They are ideal crops for simultaneously achieving three developmental goals in targeted population—reducing poverty, improving human health and nutrition, and enhancing...

There are four major types of wine: table wine, dessert wine, sparkling wines and champagnes, and vermouth. Greatest attention is focused upon table wines because of the prominent role they have come to play in the industry. In 1960, only 30% of all wine consumed in the U.S. was table wine. By...

This study looks at the urban consumption patterns of fresh fruits and vegetables and the major supply chain systems used in the distribution of fresh produce. The study integrates issues of supply chain organization and performance into the analysis of consumer demand for fresh produce. In...

This report is a brief survey of WTO agreements and their implications for the West African economies (including Chad). The study reviews the positions of West African countries on various WTO issues and compares these positions with positions expressed by major trade partners, particularly the...

This paper examines potential consumer demand for ecolabeled apples. Since apples are purchased by 90% of U.S. households, we are able to investigate the choices of a large and diverse cross section of consumers. Focusing on a single agricultural product such as apples enables us to investigate...

This article presents a theory and empirical estimates of consumer demand for ecolabeled apples. The effect of varying comprehensiveness of environmental claims and amount of proof supporting claims is examined. Data are from telephone interviews with 893 randomly selected U.S. households....

The Food Quality Protection Act of 1996 (FQPA) transforms the regulation of pesticide residues on food in the United States. Three changes are prominent. First, under the FQPA, the U.S. Environmental Protection Agency (EPA) is authorized to develop uniform pesticide residue tolerances for both...