The responses of a random sample of consumers to the use of bovine somatotrophin (BST) in milk production were elicited using a stated preference methodology. A multinomial logit model of consumer choice was developed and tested to analyse consumers' choices of milk with varying characteristics...

Building on the results of an initial analysis of risk ranking data collected from a representative group of some 850 Canadian respondents in early 2003, this study assesses a similar set of risk ranking questions applied to a somewhat larger representative group of some 1500 Canadians in late...