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In this paper, we propose a novel approach to estimating the effect of advertising on market performance that relies on the revealed preferences of firms participating in generic advertising programs. Generic advertising campaigns provide a unique window to observe advertising effects on market...
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In this article, we estimate a Green and Porter (GP 1984) trigger pricing model to analyze weekly marketing margin data … for the U.S. beef packing industry from 1992-2000. Oligopsonists are hypothesized to follow a discontinuous pricing …
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This paper presents research on the merger of Copps and Kohl's supermarkets in the city of Madison, Wisconsin. A distinct feature of our data, collected from MarchSeptember of 2003 and 2005, is that it allowed us to assemble price and promotion information for all major competitors in Madison's...
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This paper investigates the role of horizontal and vertical market structures in pricing differentiated products. The … 2007. The econometric investigation finds evidence of sub-additive pricing in the bundling of patented biotech traits …. Vertical organization is found to affect pricing and the exercise of market power. While the analysis shows that higher market …
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