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Recent research in marketing has focused on cross-category variation in the market share of private label products …
Persistent link: https://www.econbiz.de/10010635635
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ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …
Persistent link: https://www.econbiz.de/10010635661
Supermarkets General Holdings Corporation by Ahold Acquisition Inc., Food Marketing Policy Center Research Report No. 46). The …
Persistent link: https://www.econbiz.de/10010816310
A quantity surcharge exists when the unit cost of a given brand is higher for a large-size package than for a smaller one. This paper examines some product and household characteristics that influence observed quantity surcharging practices. Results indicate that the propensity to buy a...
Persistent link: https://www.econbiz.de/10010816313
This study develops a two-stage market channel model to analyze pricing in the Boston milk market where retailers are differentiated sellers. A nonlinear model of demand and costs, including firm specific and industry cost shift variables is estimated for each of the four leading supermarkets....
Persistent link: https://www.econbiz.de/10010816314
This paper presents a comparative analysis of three different economic studies that played major roles in the policy debate over the Compact. It draws an important distinction between before-after and counterfactual impact analysis and highlights constraining assumptions in models. Over time the...
Persistent link: https://www.econbiz.de/10010816321
Formulating theoretical models inevitably requires various simplifications that assist in making analysis tractable and that facilitate deriving closed form solutions. While the strategic insights gained from theoretical models of market phenomena are often quite valuable, testing the...
Persistent link: https://www.econbiz.de/10010816323
This article explores the issue of price and expenditure endogeneity in empirical demand analysis. The analysis focuses on the US carbonated soft drink market. We test the null hypothesis that price and expenditures are exogenous in the demand for carbonated soft drinks. Using an Almost Ideal...
Persistent link: https://www.econbiz.de/10010816336
This paper investigates the impacts of store brands (i.e., private labels) and retail characteristics (scanners, deli, bakery, and pharmacy departments, ATMs, restaurant and store size) on fluid milk prices using 1,740 supermarket-level observations from four cities. Non-parametric results...
Persistent link: https://www.econbiz.de/10010816337