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preference for Connecticut grown apples, and (3) to identify opportunities for more effective marketing of Connecticut grown …
Persistent link: https://www.econbiz.de/10010816333
Interest in establishing nationally uniform certification, labeling, and management standards for organic products grew out of concern that the existence of multiple standards led to consumer and supply chain confusion about, and lack of confidence in, these products. The National Organic...
Persistent link: https://www.econbiz.de/10010816367
Persistent link: https://www.econbiz.de/10010816368
Using the case of shade-grown coffee, this paper examines the market impacts of ?eco-labels? for credence attributes. First, the Mattoo and Singh (1994) test is conducted for the case of shade-grown coffee to investigate the market impacts of a shade label. This analysis in Section II shows that...
Persistent link: https://www.econbiz.de/10010635630
Recent research in marketing has focused on cross-category variation in the market share of private label products …
Persistent link: https://www.econbiz.de/10010635635
Persistent link: https://www.econbiz.de/10010635645
bargaining. A shortened version of this paper was published in the Review of Marketing and Agricultural Economics. …
Persistent link: https://www.econbiz.de/10010635646
Persistent link: https://www.econbiz.de/10010635647
Orange juice began as a branded product in the 1950s, but private and packer labels son became dominant. Brands gained share during the 1980s with the introduction of a third national brand and the growth of chilled juice. The large number of packer labels makes brand and private label share...
Persistent link: https://www.econbiz.de/10010635648
This research examines the behavior of manufacturers and retailers in the presence of merchandising allowances. Merchandising allowances are fees manufacturers pay retailers to encourage them to allocate certain in-store promotional activities to the manufacturers' brand. According to estimates,...
Persistent link: https://www.econbiz.de/10010635655