beer in the U.S. Unlike previous studies, this work estimates the ownand cross-advertising elasticities in addition to …, positive and negative cross-advertising elasticities imply the presence of both cooperative and predatory effects of … advertising expenditures across brands; however, the former effect appears to dominate suggesting that advertising increases the …

(CSDs). They are: (1) a soda tax (1 cent per ounce), (2) a ban on television advertising, (3) limiting calories to 100 per …, advertising ban, limiting calories, and restricting container sizes, respectively. …

This paper analyzes the effect of TV advertising and in-store displays on the sales of chocolates. I examine which … lack of advertising by a firm will hurt the industry as a whole. In this essay, I use a nested logit model on scanner data … Resource Economics to examine the effect of TV advertising on chocolate sales. The results show that in-store displays and …

by the Dorfman Steiner theorem, branded advertising declined when the price cuts reduced brands price cost margins …

When it comes to advertising, food processors out-spend every other sector of the economy. However, farmer …. Advertising data spanning a 20-year period, from 1967 to 1987, show that agricultural cooperatives spent proportionately less to … also indicate that cooperatives' share of branded advertising expenditures has remained unchanged during the 20-year period …

This paper examines the spillover effects of television advertising on brand-level consumer demand for carbonated soft … model (BLP) with household purchasing and advertising viewing data from five U.S. cities, we find that although brand … advertising is important in increasing demand as previous work confirms, company advertising spillovers are nearly as important …