the dispersion of consumers` valuations, which lead to rotations of the demand curve. In a wide variety of settings …, profits are a U-shaped function of dispersion. A high level of dispersion is complemented by a niche posture, and low … dispersion is complemented by a mass-market posture. We investigate numerous applications of our framework, including product …

variations in diffusion patterns, using quantitative data on the Ecclesiastical Oath of 1791 to proxy for the impact of the … the way in which the diffusion took place and suggests some of the mechanisms through which this was materialised. …